Appraoch and Philosophy
Neither the Internet nor search engines have cut down on the power of words, even though blogs and other social media tools empowers everyone to share their words with the world. Will their messages, though, be noticed? Will their messages transport the opposite of what was intendet? Will they vanish in the vast sea of information? What can be done to attract the attention of users and prevent them from switching to other content providers?
Only tasteful texts and clear, aesthetically appealing sites are able to tempt visitors to linger: Writers, who are able to skillfully spice up texts with words, compose rhythmic sentences and illustrate complex concepts with images and examples are able to catch the reader’s attention. And those who go a step further and place messages in a user-friendly layout and communicate their story in a way that is compatible with search engines will delight web crawlers and humans alike.
Authors who express themselves comprehensibly and use common fonts will be considered more intelligent than writers who use long words needlessly or choose complicated font styles . However, merely using words and characters wisely is not enough, as images come to a reader’s mind between the lines and letters. Accordingly, writers must evoke appropriate pictures in their readers' heads and prevent inappropriate ones from appearing.
Words that matter
Appropriate words, however, should not only get the cinema in the readers’ imagination going but also need to trigger the right associations and correct frames. Because the chosen words influence the reaction and behavior of the audience ("framing").
A suitable communication strategy is needed to attract the reader’s interest long-term. It is important for the strategy to not include any elements of manipulation and instead, to delight with journalistic virtues and precise contents. The strategy must not only focus on the target group and select the appropriate media. It also needs to cater to the customer’s needs. That is why it makes no sense to push people who like to think, write and research onto the show stage with microphones in their hands. Only a genuine communication strategy will work successfully.
The know-how gained from my work as a biologist and behavioral scientist, journalist and educated science editor (see Profile) shape the services I offer. I put myself in the users’ shoes and analyze their behavior and what they are used to. From this, I prepare your message in a user-friendly style.
Concepts and texts from my editorial office address experts and laypersons alike (see Services) and conveys your message in German and English language.
Individual, competent and credible (see References).