The Route to your Website or Relaunch
I will be glad to structure, edit and write the contents for your new website. Or develop and design the website that you want to use to present yourself and your service (see: Philosophy).
Texts for the Internet: Short and Easy to Skim Through
The criteria for internet texts are different from those for printed texts. They must be well structured and easy to understand, as readers normally skim through them first on their screen. Overloaded and dense texts will discourage even interested readers from lingering on the site.
Moreover texts on websites should be easy to comprehend, since readers can immediately reach other contents in the web.
For Readers and Search Engines
Images, legends and headers are able to attract readers to a text. Readers take in subheadings and bylines before they dive into the text body. Headings with puns delight readers, but (still) confuse the algorithms of search engines. That is why I write texts that are reader as well as computer friendly. As an editor, I choose relevant keywords, create meta descriptions - like title tags or description tags - and set clever links. This enables search engines like Google to pick your site from the vast sea of information on the Internet and place it in a prominent position.